In a previous post, I put forth my theory that people would be ticked when they found they couldn't rip their DVD's onto their computers, which would result in either a massive surge in online piracy or the emergence of a streamlined ripping technology. Well, I recently had the pleasure of seeing part of a movie on a Mac that had been ripped/converted from a DVD using a technology called Handbrake (oddly, it's not available at present time for Windows). Even without the Windows crowd as users, it's safe to say it's the first technology with the potential to go mainstream because of its ease of use and brilliant output. I can't overemphasize how beautiful the ripped DVD looked on the gorgeous Mac display- and the size of the file was only 2 GB! Further, with the popularity of the Ipod, Apple users have a perfect device on which to watch their ripped DVDs.
Even though it could look a bit bleak for Hollywood (especially if a technology for ripping DVDs in Windows goes mainstream), I think there is a massive opportunity for the studios to sell movies in digital format at the 2 GB approximate size. Yes, they're selling TV shows on Itunes, but until I can buy Scarface on my Pocket PC, I won't be satisfied.